Smash Milk

Alberta Milk

Research told us young women were not interested in consuming traditional milk in traditional ways. However, cheese, ice cream, and milk chocolate hadn’t fallen from favour. 

We produced an irreverent campaign that highlighted the side of dairy our demo’s always enjoyed: doing it on their terms.  

Our cheesy anthem shattered benchmarks for the brand. The campaign achieved an +11% lift in positive vibes towards milk, and a +23% increase in dairy consumption.

Summer smash

Hot on the heels of Smash Milk, we followed up with an efficient product-focused summer series to keep the smashing good times rolling, and dairy top of mind.

  • An image of Smash Milk Billboard

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  • An image of Smash milk window posters.

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  • An image of Greenspacing.

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  • Smash Milk Summer Video Frame

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