Luxxur Herbicide

Brand Introduction

We showed farmers that Bayer really gets them, by creating a therapeutic video series of their most hated weeds being obliterated in nasty ways.

This project took heaps of love to create. We harvested weeds from outside of gyms, from ditches and city parks. We grew them from seed (out of season) using a hydroponic operation. Then ultimately blew them up, torched them, froze and shattered them with liquid nitrogen, all in super satisfying Phantom-flex slow motion.

Luxxur performed well on a surprising specturm of hugely problematic weeds for farmers so we took literal shots out specific in shorter videos (like thistle).